Nitro Cold Brew Cauxffee Launches as the First Ready-to-Drink Coffee Alternative
Tulsa, OK — October 4, 2025 — A Tulsa startup has introduced what it calls the first ready-to-drink caffeine-free nitro cold brew coffee alternative at the 2025 Holistic Oklahoma Wellness Event.
Made from eight whole-brewed functional herbs, Cauxffee is designed to look, taste, and feel like coffee, without the caffeine, additives, or artificial ingredients.
Coffee alternatives often take the form of mushroom powders with added caffeine, while Cauxffee takes a different approach. The drink uses adaptogens and nootropics, compounds often studied for their effects on focus and stress response, rather than caffeine or powdered mushroom blends.
In contrast to other chicory or dandelion root-based alternatives, Cauxffee incorporates botanicals such as cacao, which has been linked in published research to cardiovascular benefits (Nutrients, 2022), and ashwagandha, which has been studied for its potential to reduce stress and support resilience (Journal of Ethnopharmacology, 2019).
The drink is low-calorie and does not contain sugar or dairy, making it suitable for a wide variety of diets and food sensitivities, such as low-carb and plant-based diets.
This product began as a loose-leaf herbal tea at the Tulsa Farmers’ Market. After gaining traction with the growing number of consumers seeking to reduce caffeine intake and interested in better-for-you alternatives, Cauxffee is now expanding to ready-to-drink versions.
“Cauxffee was born out of my personal need for a non-caffeinated but still coffee-flavored afternoon pick-me-up. Good sleep is important to me, so caffeine-containing existing alternatives didn’t make the cut,” said Darya Gorlova, founder of Cauxffee. “And after two years in the market in a brew-at-home format, the need for a more convenient, grab-and-go option became apparent.”
The product is now available for purchase online at cauxffee.com and will roll out to select retail and café partners this fall.
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Scientific References
- Cacao and cardiovascular health: “The Effects of Cocoa and Chocolate on Vascular Function.” Nutrients, 2022. Link to study
- Ashwagandha and stress: “A Prospective, Randomized Double-Blind, Placebo-Controlled Study of Safety and Efficacy of a High-Concentration Full-Spectrum Extract of Ashwagandha Root in Reducing Stress and Anxiety in Adults.” Journal of Ethnopharmacology, 2019. Link to study
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Terminology
- Adaptogens: Herbs studied for their potential to help the body adapt to stress and maintain balance.
- Nootropics: Substances researched for possible cognitive benefits, including focus and mood support.